Sunday 31 January 2010

Mastering the art of visual persuasion

My very good friend Angela was recently sharing some excellent advice she'd been given on how working environment and surrounding visual stimulii can be used to influence and focus our thinking. Thinking about what she had said I started to connect with several situations which seem to illustrate this.  Like creative agencies who dedicate a work room to a client and dress it entirely with client-related images. Like Derren Brown's famous red BMX bike conversation where peripheral images were seen to play a big part in influencing thought. 
And then of course numerous other examples came to mind going back over many years. Reminding me that we have always known about visual communication but without really understanding it or making full use of it.
With an interest triggered off by my NLP training I've avidly researched the whole topic of subconscious thought and the power of visual stimulus. This has revealed some fascinating facts. Certainly fascinating enough to impress this unsophisticated mind!  But the notion that our minds are busily thinking without us realising it I find fascinating. The notion that visual stimulii will influence that thinking I also find fascinating. And the notion that the less we are consciously aware of that stimulii then the greater we will be influenced by it...I find really fascinating!  This of course is what the masters of visual communication recognise....as they visually communicate in a subtle unobtrusive way.
I smile inwardly when I meet many newly trained NLP'ers. They enthusiatically and as a result rather obviously apply their mirroring techniques....and of course it doesn't work!  But when with time and practice it is done elegantly and almost inconspicuously... it does work! And this "inconspicuous elegance" is the secret element that....
Distinguishes the body language of great persuaders and gains them instant rapport!
Generates the "charisma" in great presenters and wins them audience approval!
Adds the "magic" in visual presentation design that makes it compelling!

For more free tips and articles on persuasive communication visit http://www.persuadability.co.uk/

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