I just Googled "Hypnotic Language" and apparently those are just two of the things that it achieves for you. So I'm definitely up for that!
Arise captain Rooney! What Capello must do now to turn England around (Robbie Savage Daily Mirror)
.....Yes that worked nicely....back to my sceptical self now.
But the reality is that we are susceptible to certain forms of language and always have been. As a kid at school I learnt that hyperbole was a figure of speech that greatly exaggerates the truth. Today "hype" is an expected element of media communication.
Early on in my career as a young salesman we were trained to use positive phraseology. Don't say "Hopefully this will be enough?" because that sends a signal of doubt. Say "The order size you'll need is x cases!" ...end of discussion!
Today there cannot be many leading politicians or barristers who haven't been introduced to the "hypnotic" power of presuppositions,generalisations, or complex equivalents. There are probably a few who fancy themselves with the odd embedded command and study every second of Youtube clips of Derren Brown.
What they of course would see is an expert and perfectionist who with endless hours of practice performs his "magic" imperceptibly.
By contrast you will spot the occasional newly trained NLP "Graduate" who attempts sleight of mouth with all the subtlety of a fairground barker...and wonders why it doesn't work.
If you can see it then it isn't happening. It is the imperceptibility that makes it work.
Hypnotic language does work...although I prefer to call it persuasive language...it sounds better without the hype!
visit http://persuadability.co.uk/ for more articles and tips on persuasive communication
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